Sarah Sellers
Global Studies Center at the University of Pittsburgh
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Conference paper
Publication Types:
All types ( 12 )
Book Chapter ( 2 )
Conference paper ( 1 )
Journal paper ( 2 )
Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”
Conference paper
Jennifer Doe, Emily N. Garbinsky, Kathleen D. Vohs
Journal of Consumer Psychology, Volume 22, Issue 2, April 2012, Pages 191-194
Publication year: 2014